There are many ways to prepare a speech at a trade show, from tightly scripted to completely off-the-cuff. Ideally, you'll fall somewhere between those extremes.
Hi, and welcome to the Bartizan blog. All month, we'll be talking about public speaking.
When addressing a crowd at a trade show, it's important that you prepare. No matter how much or little experience you have speaking to crowds, you don't want to be stranded in front of the audience with no notes. At the very least, you'll find it very hard to estimate if you'll go over or under time.
At the same time, you shouldn't become too tied to those notes. If you're working from a complete script of your remarks, it may be hard to keep eye contact with the audience. They may have trouble connecting with you if you're looking down the whole time.
We'll see you next time with more speaking tips!