Social media is a great platform to promote your upcoming trade show appearance. After you've packed up your booth, the channel becomes useful for lead generation, allowing you to personally connect with prospects. But how can you use social media during the event itself?
- Create a Foursquare listing so people can "check in" at your booth.
- Live-tweet tidbits of the action, making sure to include the trade show's Twitter hashtag for maximum exposure.
- Post photos on Instagram so your followers can experience the event through your eyes.
- Prominently display your social networking usernames so attendees can whip out their smartphones and connect with you on the spot!
Thanks for tuning in to our social media trade show tips! We'll see you soon.