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The iPad can cost as little as $329. While not cheap for consumers, they are relatively cheap for most trade show budgets. For less than the cost of renting carpeting you can buy a powerful business tool you can take show to show and it’s also useful at home.

We love the iPad for lead retrieval. Exhibitors can carry the iPad all over the booth, no electricity is needed. The screen quality is amazing. The touch screen is so super-bright and super-crisp that it looks bigger than its real dimensions. The iPad offers interactivity because of the touch screen – this gets attendees involved.

Use an iPad for Lead Retrieval

Here's some tips to boost engagement at your booth and capture sales leads using your iPad and lead retrieval app.

  • Show off literature and other sales related info in a digital format.
  • Save money on handouts that are rarely read by prospects and often just thrown out.
  • Avoid lead decay. Email prospects demos and marketing material immediately after meeting them, rather than waiting to get back to the office.
  • Why not play a game to win a prize on an iPad to draw traffic to your booth.

The iPad’s touch screen, advanced capabilities, vivid LED-backlit IPS display and expansive onscreen keyboard are perfect for lead retrieval, surveys and product demos.

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Posted by Joanna Stasuk

Working with Bartizan's sales and business development teams, Joanna is responsible for Bartizan's marketing activities. Joanna did her undergraduate work at SUNY Stony Brook in the early 1990's and received her MBA in Marketing from Long Island University in 2007. Prior to receiving her MBA she worked in Marketing and Development capacities in New York City and Long Island at the Leo Castelli Gallery, The Friends for Long Island's Heritage, an Italian wine importer, and most recently at the Garden City Group, Inc.

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