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Twitter is truly amazing. In only six years since its launch in 2006 it has changed the way people communicate with each other. Here's a few quick tips to twitterize your conference or trade show.

  1. Create an event hashtag (#ExpoExpo) for Twitter to expand your audience before, during and after the event. Use them every time you tweet to help people find you.
  2. Make it easy for your tweets to be re-tweeted. Keep them short enough so your followers can add hashtags and short comments. Keep your Twitter name short, too, for that reason. With only 140 characters, each space is valuable.
  3. Improve the attendee experience at your show, tweet unplanned changes to schedule, reminders and notifications. Respond to tweets quickly.
  4. Give stuff away. By retweeting your giveaway, contestants are entered to win a prize. This builds links to your site and builds Google ranking authority, or “Google juice.”
  5. At the closing general session – have a slide that acknowledges the Twitter handles that tweeted the most at your event.
  6. Time Saving Tool: Using a free desktop application like HootSuite or TweetDeck you can monitor event mentions, keywords, and manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles and schedule messages. Set up a search to learn when people are tweeting about your event, Visit: www.Tweetdeck.com
  7. Sign up your Twitter account with Klout to get your influence score. Go to www.klout.com for advice on making your tweets and Facebook posts more influential.
  8. Five tips to build a larger Twitter following: 1) Tweet frequently, people look at recent tweets to decide whether or not to follow you. 2) Retweet, @replies are very powerful. 3) Link to videos and pictures – think variety. 4) Make sure you follow relevant industry insiders (ex: Corbin Ball, TSNN, PCMA, JoyceMcKee) 5) Assign an intern to add people who will automatically follow you back – 1001 Twitter Users Who Will Follow You Back
  9. Create a snazzy, custom Twitter background for free: Visit : www.TwitrBackgrounds.com
  10. ClicktoTweet is a free online tool that generates a “ClicktoTweet” button.


For example:
"I'm loving these Twitter Tradeshow Tips" - click to tweet


Like these tips? Have any other good ones to share? Share a comment below.


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