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Bartizan Blog

December 31, 1969

Pros and Cons of Trade Fairs and Exhibitions

When you go to exhibitions and trade fairs, do you ever wonder if you should be setting up your own stand, instead of attending as a visitor? Companies stand to gain a lot of potential benefits from...

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Why Small Companies Need to Exhibit at Tradeshows

Small companies have the most to gain from exhibiting at trade shows. How much emphasis do organizers place on selling to small businesses as compared to the effort in recruiting their larger...

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Never Attend a Tradeshow Before Learning These 7 Key Pre-Show Steps

"The trade show business must be dying.” The lawyer, whom I had just met at a reception, was convinced that the Internet was making trade shows unnecessary.

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[VIDEO] Why Should My Company Exhibit at Trade Shows?

In tough economic times, don’t cut back on trade show exhibiting. Marketing efforts during a recession have an outsized impact. A company that maintains its investment in trade show marketing while...

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Sometimes Nothing Beats Face-to-Face Encounters at Trade Shows

Many years ago, in the early 70’s, my then business partner (and friend to this day) Ed O’Reilly and I faced a crisis in our recently founded business. We had formed Bartizan Corporation to produce a...

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Trade Show ROI? The 4 Best Reasons to Exhibit

In tough economic times, don't cut back on trade show exhibiting. Marketing efforts during a recession have an outsized impact. A company that maintains its investment in trade show marketing while...

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Show Organizers: 4 Sure Ways to Keep Exhibitors Coming Back

When we hear from show managers about their biggest event challenges the recurring theme is: How to grow attendance, getting more exhibitors, getting attendees, building event traffic, attracting...

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How important is it to add qualifiers, survey questions and notes to trade show leads?

How important is it to add qualifiers, survey questions and notes to trade show leads?

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