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Bartizan Blog

December 31, 1969

Reducing Marketing and Trade Show Waste

With Earth Day having just passed, now is the time for businesses to maintain focus on environmentally friendly practices so that next year they can show measurable improvement, rather than only...

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Video Marketing: An Engaging Tool for Trade Show Organizers

Video is one of the most popular tactics used in business-to-consumer (B2C) content marketing today. When executed properly, video is a dynamic, engaging, and effective way to increase interest in...

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Session Tracking that is "Absolutely, Positively"

“When it absolutely, positively has to be there overnight”, it wasn’t.

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Trade Shows Should Sport Supportive Scheduling

Organizing a trade show is made up of a huge number of elements, some obvious and others more subtle. For instance, unless the company in charge books an appropriate space and gets a great list of...

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Young Businesses Have Special Trade Show Math

It takes more than one kind of exhibitor to make up a trade show. A few anchor companies, sponsors of the event or stalwarts in the field, will make their presence known with impressive spaces that...

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When Speaking, Beware of Over or Under-Preparing [Video]

There are many ways to prepare a speech at a trade show, from tightly scripted to completely off-the-cuff. Ideally, you'll fall somewhere between those extremes.

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Using 'social stalking' to your advantage [VIDEO]

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Using Social Media During A Trade Show [VIDEO]

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Why Keeping Things Simple is Key at a Trade Show

You may have heard of the acronym "KIS," which stands for "Keep it simple." Given how common this piece of advice has become, it's surprising how often it's ignored - and the trade show circuit is no...

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Using Online Metrics to Better Trade Show Performance

When working in the trade show industry, it can be difficult to find ways to "one-up" the competition during any given season. While trends like elaborate trade show booth ideas and other event...

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