In tough economic times, don't cut back on trade show exhibiting. Marketing efforts during a recession have an outsized impact. A company that maintains its investment in trade show marketing while...
In your follow-up, as in a speech, tell them what you are going to tell them, tell them, and then tell them what you told them. Don’t expect a one shot follow-up to produce results.
What make a great salesperson? Number one on my list is persistence. Without persistence, nothing else matters much. Calvin Coolidge (my favorite president) once said, “Nothing in the world can take...
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