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Bartizan Blog

December 31, 1969

Trade Show Leads and the Failure to Follow Up

The failure to follow up on a trade show sales lead has always mystified me. Exhibitors and attendees alike invest in a trade show. Attendees invest time and money in order to learn about products...

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Exhibitor Tip: Use Three-Phase Follow-up

In your follow-up, as in a speech, tell them what you are going to tell them, tell them, and then tell them what you told them. Don’t expect a one shot follow-up to produce results.

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