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Bartizan Blog

December 31, 1969

Follow Up Matters: The Million Dollar Lead

It was the mid-70s.

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Exhibitor Tip: Use Three-Phase Follow-up

In your follow-up, as in a speech, tell them what you are going to tell them, tell them, and then tell them what you told them. Don’t expect a one shot follow-up to produce results.

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The Art of Exhibitor Follow Up Part Two

Garbage In, Garbage Out

Many questions will be answered as you capture and qualify leads during the course of your tradeshow. Whether you use a paper-based lead qualification system or an electronic...

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The Art of Exhibitor Follow Up Part One

If your first thoughts about tradeshow sales lead follow-up occur only as work crews start furiously rolling up the carpets and tearing down exhibits around you, you ‘re in trouble.

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