Some event organizers believe that offering exhibitors an attendee event list is an easy way to help them collect sales leads. However, there are many pitfalls to this thinking. If a show...
Some businesses invest a lot of money in exhibiting at trade shows to raise brand awareness and attract new customers. The goal is to eventually drum up more business and ultimately see profits...
Our very own Chris Eisenberg has a featured blog in Trade Show News Network, the No. 1 online news source for the trade show industry as ranked by Alexa.com. The blog is titled "Safeguarding...
Exhibitions are a great way to build sales and leads, but how do you make sure your stand maximizes every opportunity? We look at what you and your exhibition stand designer can do to make your...
There is so much preparation needed when a trade show looms on the horizon. Planning your marketing strategy in advance is crucial to having a successful event.
So I’m perusing my LinkedIn page this morning (a helpful way to transition back into work on the Monday after Thanksgiving) and I see a post which states the following (I’m paraphrasing) "people...
Having thousands of people in one room together is a big responsibility, especially as event organisers. It is your duty to keep them safe, so having a look at your security measures and seeing...
B2B tradeshow marketing is a traditional, yet effective strategy being used to this day to generate quality leads. Regardless of the fact of how effective digital marketing tactics are, you can’t...
Do some of your exhibitors still want to print their sales leads on-site? If so, Bartizan has a high-tech solution for your old school exhibitors.