One of the keys to an exhibitor’s success is trade show staffing. Depending on an organization’s size, the decision may be in the hands of the CEO, the marketing manager, the sales manager or a...
Feb
22
2018
Jan
17
2018
May
18
2017
For many of us, exhibiting at a trade show is part and parcel of our jobs. This can range from a supplier who goes to one event a year to the road warriors who may exhibit at as many as fifty shows a...
Apr
19
2017
Like the old Hair Club for Men commercial (“Remember, I’m not only the Hair Club President, I’m also a client”), I’m not just the senior vice president of a lead retrieval supplier, I’m an exhibitor...
Apr
11
2017
Businesses go to trade shows to connect with other businesses. Some go to attract more clients, others look to find solutions to their problems, and others try to expand their professional network.
Apr
05
2017
Do you wish to extend the life of your trade show attendee and exhibitor interactions?
Mar
15
2017
One of the main goals of any event organizer is to bring people back year after year. This includes exhibitors, sponsors, and visitors, but is especially important when it comes to exhibitors....
Dec
20
2016
Exhibition marketing has become increasingly popular in recent years, taking up a far greater percentage of average marketing budgets than ever before, and it is easy to see why. According to...
Jul
29
2016
Complimentary suppliers in events and trade shows have often sought out partnerships, either informal or formal, that can benefit the shows they work for, the stakeholders in those shows, and of...
May
09
2016
To start out, millennials are smart. There are no quick tricks and gimmicks to instantly capturing their attention or business. They’ve been raised in an environment filled with false promises,...