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Why are business cards not enough?

By Joanna Stasuk December 22, 2014 Exhibitor Tips

Not every exhibitor realizes that the information contained in encoded form on an attendee badge is much more comprehensive than that which is contained on a business card. A registration form requires that attendees provide specific valuable demographic information, such as the attendee's level of buying authority, the products and services in which they have an interest, their budget for such products, their company's size, etc.


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