A man walks into a bar at the National Widget Association Annual Trade Show. He sidles up to the bar, orders a drink and gets comfortable. Soon a fellow standing next to him engages him in conversation about the ballgame on TV. The first fellow, Charlie, mentions that he is here for the NWA show. “Me, too”, the second man, Al replies.
The two share some baseball stories. Charlie mentions that he is exhibiting his company’s new Evergreen Wireless Widget, or EWW. “No kidding”, says Al. “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”
Will Al remember to stop by Charlie’s exhibit the following day? If she does not, what a wasted opportunity for Charlie.
Let’s go back to the point where Al says “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”
Give your exhibitors more exhibit time for their money. Give them Leads2Go to capture leads (on and off the floor) and to maximize their selling time.