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Bartizan Blog

December 31, 1969

Lew Hoff

Lew Hoff
Before co-founding Bartizan Corporation in 1970, Lew Hoff graduated from University of Massachusetts with a BA in Economics and attended Fordham Graduate School of Business. He graduated from the U.S. Air Force Officers Training School and served more than four years active duty as an Air Force Officer. Prior to founding Bartizan Connects, he worked for United Airlines, served as Assistant Director of the American Management Association's New York Management Center, as National Sales Manager for ICV, Inc. In addition to being president of Bartizan Connects, Lew is president of Bartizan Corporation, Chairman of Addressograph-Bartizan, and a member of several community service boards.
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Exhibitors: Learn About Smartphone Lead Retrieval and Why it's Better

Because you may not be familiar with using a smartphone or a tablet to collect and manage leads, you may have some questions. In fact, some of your fellow exhibitors have raised questions which I...

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Sometimes Nothing Beats Face-to-Face Encounters at Trade Shows

Many years ago, in the early 70’s, my then business partner (and friend to this day) Ed O’Reilly and I faced a crisis in our recently founded business. We had formed Bartizan Corporation to produce a...

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Trade Show Leads and the Failure to Follow Up

The failure to follow up on a trade show sales lead has always mystified me. Exhibitors and attendees alike invest in a trade show. Attendees invest time and money in order to learn about products...

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Follow Up Matters: The Million Dollar Lead

It was the mid-70s.

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Exhibitor Tip: Use Three-Phase Follow-up

In your follow-up, as in a speech, tell them what you are going to tell them, tell them, and then tell them what you told them. Don’t expect a one shot follow-up to produce results.

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The Art of Exhibitor Follow Up Part Two

Garbage In, Garbage Out

Many questions will be answered as you capture and qualify leads during the course of your tradeshow. Whether you use a paper-based lead qualification system or an electronic...

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The Art of Exhibitor Follow Up Part One

If your first thoughts about tradeshow sales lead follow-up occur only as work crews start furiously rolling up the carpets and tearing down exhibits around you, you ‘re in trouble.

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Nothing Takes the Place of Persistence

What make a great salesperson? Number one on my list is persistence. Without persistence, nothing else matters much. Calvin Coolidge (my favorite president) once said, “Nothing in the world can take...

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iLeads for iPad: Why not?

The following article by Luke Janssen appeared in Mobile Marketer. As you read it, consider how the iPad could be used for lead retrieval and a lot of other things about which exhibitors care. The...

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Give Your Exhibitors 8 More Hours of Exhibit Time Each Day with Lead Retrieval

A man walks into a bar at the National Widget Association Annual Trade Show. He sidles up to the bar, orders a drink and gets comfortable. Soon a fellow standing next to him engages him in...

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