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Bartizan Blog

December 31, 1969

Lew Hoff

Lew Hoff
Before co-founding Bartizan Corporation in 1970, Lew Hoff graduated from University of Massachusetts with a BA in Economics and attended Fordham Graduate School of Business. He graduated from the U.S. Air Force Officers Training School and served more than four years active duty as an Air Force Officer. Prior to founding Bartizan Connects, he worked for United Airlines, served as Assistant Director of the American Management Association's New York Management Center, as National Sales Manager for ICV, Inc. In addition to being president of Bartizan Connects, Lew is president of Bartizan Corporation, Chairman of Addressograph-Bartizan, and a member of several community service boards.
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Things to Consider When Staffing Your Trade Show Booth

One of the keys to an exhibitor’s success is trade show staffing. Depending on an organization’s size, the decision may be in the hands of the CEO, the marketing manager, the sales manager or a...

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Trade Show Sales Leads: Traffic = Sales

True or false?

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Session Tracking that is "Absolutely, Positively"

“When it absolutely, positively has to be there overnight”, it wasn’t.

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Lead Retrieval is an Exhibitor's Best Friend

Too often, following a trade show, salespeople are handed a sheaf of leads with the instruction to start “dialing for dollars.”

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Tips to Become a Better Salesperson at Your Tradeshow Booth

Imagine.

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Innovative Companies Like Bartizan and Tesla

Tesla's CEO, Elon Musk, has announced that the company will allow others to use his electric car's patents free of any licensing fees. This was met with incredulity in many quarters. We have become...

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Don't Make This Business Intelligence Mistake

Traveling to or from a trade show or conference with colleagues offers the opportunity to do some brainstorming, compare notes or, if you are on a train, make some calls without the usual...

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Tricks of the Trade Show: Engagement

For any trade show to truly deliver value, participating brands must focus on not solely themselves, but the people standing in front of their booths. Audience engagement is a necessity during these...

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Badge Scanners vs Business Cards: Pros and Cons

Business cards are so 1950′s, right? We all know using a lead capture system is proven to close more deals faster, yet some exhibitors remain unconvinced. The new, cloud based lead systems work on...

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Operate Your Exhibit Like Apple Operates Its Stores

What would you think if you were to purchase something in a shop and the following occurs?:

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