LeadsLightning Web-Based Lead Management
Using www.LeadsLightning.com an exhibitor can identify his best leads in minutes. No longer is it a daunting task to determine which prospects to pursue first when faced with hundreds, or even thousands, of leads. Show organizers benefit, as well, because www.LeadsLightning.com provides them with the empirical data that will buttress their presentations to prospective exhibitors.
Now it is within the grasp of anyone with a username and password to quickly drill down through vast numbers of leads to find those that fit the demographics and lead qualifiers specified by the user. Lead information is presented in an array of charts and graphs chosen by the user.
According to CEIR, 73% of all trade show leads are never followed up…not even once. Put yourself in a salesperson's shoes. You are handed a list of 800 trade show sales leads. You begin to place calls. You telephone the first fifty names on the list, each of which is either "away from my desk", out of town or uninterested. Do you bother to call lead number fifty-one? Most likely you decide to turn to more productive pursuits, vowing to resume calling in a few days…which turn in to a few weeks, then to a few months. At that point, why bother? Using www.LeadsLightning.com, however, in minutes you can winnow that list down to the handful of hot leads on which to concentrate.
You quickly apply filters to your list of 800 leads: Among the 800, let me see all those who are R&D managers in the aerospace industry; of those, which ones purchase $100,000 worth of widgets or more annually? There, I have done it! From 800 leads I have reduced my immediate follow up list to six who meet my criteria. And I have done it in minutes, not weeks. That is the power of www.LeadsLightning.com.
