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Trade Show Resource
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Free, Must - Read Documents about Trade Show Industry Topics
Our resource page is designed to provide you with critical information you can use to effectively implement your trade show program within your organization. Do not hesitate to contact us with questions about specific applications for your business. Contact our friendly staff, we are here to help: (800) 899-2278
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Operate the Way
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Trade Show Organizer
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Attendees: Staying
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Trade Show Exhibitor
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The Value of Attendance &
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After the Ball is Over
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In tough economic times, don't cut back
on trade show exhibiting. Learn why Marketing efforts during a recession have an outsized impact. A company that maintains its investment
in marketing while others reduce their visibility looms large by comparison.
There's no doubt about it: Trade show organizers have a rocky road in front of them. Read how our
surveyed show organizers handling the difficult economic times, and how they see the future of trade shows moving forward?
Learn how surveyed trade show attendees give an honest assessment of the show experience and how they deal with what they've learned from the show when they return home. When we analyzed our data, we were struck by how ineffective post-show interaction was between Attendees and Exhibitors.
Learn how exhibitors view attendees and how they handle the difficult and often frustrating process of separating attendees that are merely curious from those that represent qualified sales opportunities.
Tradeshow Week and Bartizan Connects worked together to develop this landmark industry study on the value of session tracking. The source data cited in the report has been accessed from show management and
Exhibitor surveys conducted by Tradeshow Week in 2007 and 2008.
Trade Show Exhibitors: learn what to do with all of those leads you gathered at your show. Preparation, execution and above all lead follow-up are the elements that will assure that you will realize a substantial return on investment.
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