6 Lead Retrieval Practices that Need to End Now

Outdated Lead Retrieval Practices

There are many ways to record the sales leads at a trade show. Some are better than others. One is best. A couple of examples came across my desk today. One was an email describing a lead retrieval method that utilizes dedicated hardware provided by a show’s registration contractor. I found several points in the attachment to the message interesting, such as: “Qualifiers are ‘codes’ you attached (sp) to a captured lead that will help you … [Read more...]

Exploring the Chemical Elements of Trade Shows, Part Two

Just as chemical elements form the basis of life on earth as we know it, trade show elements come together to make for a successful exhibit.

In part one, we took a look at the idea that trade shows can have their own "periodic table" of elements. Just as chemical elements form the basis of life on earth as we know it, trade show elements come together to make successful exhibits. Identified by trade show display solutions provider Nimlok, the first five elements are:Strategically positioned meeting areasOut-of-sight (yet convenient) storageInteractive displaysDiverse … [Read more...]

Exploring the Chemical Elements of Trade Shows, Part One

Trade shows and chemistry might not seem to have a lot of overlap, but formulas are important in both.

When you first think about it, trade shows and chemistry might not seem to have a lot of overlap. However, trade show display solutions provider Nimlok suggested otherwise with an infographic that synthesized the key components of a successful exhibit with the periodic table of elements that form the basis of the study of chemistry.According to Nimlok, there are 10 important elements of a trade show, the first five of which are as follows:Meeting … [Read more...]

Let’s Take This Outside: Prepping for Trade Shows in the Open Air

Outdoor trade shows can be extremely lucrative, provided you are fully prepared on the big day.

When asked to envision a typical trade show, most people would likely picture an indoor venue such as a convention center. That being said, outdoor trade shows can be extremely lucrative, provided you put together a comprehensive event checklist beforehand and are fully prepared on the big day."In an outdoor environment, the number of variables increases exponentially because of uncertain weather conditions," noted Epic Displays' … [Read more...]

3 Unique Ways to Display Your Business Cards at Trade Shows

Everyone expects business cards to be placed in a neat pile, so why not go against the grain by being more creative?

Business cards may be a trade show staple, but that doesn't mean you have to display them at your booth in a boring way. After all, everyone expects them to be placed in a neat pile, so why not go against the grain by being more creative? As well as adding some pizzazz, thinking out of the box when it comes to showcasing your business cards may serve you well in terms of attracting attendees' attention.Here are some suggestions you … [Read more...]

Trade Shows Yesterday, Today and Tomorrow

Trade shows have changed over time.

Trade show technology - much like virtually every other kind of technology - has made great strides over the past years, and this pace is expected to continue into the foreseeable future. A Northwest Creative Imaging infographic took a look at how things have changed over time. The past Lead capture at trade shows of the past was done manually with a pen and paper, and transactions were cash- or check-based. As for lead generation, … [Read more...]

The Numerous Benefits of Trade Shows

Trade shows have a great deal to offer beyond the obvious opportunity to attract buyers.

For many companies, attending trade shows is simply viewed as a necessary part of lead generation. Corporate heads may not think any more about it than that, but these types of events have a great deal to offer beyond the obvious opportunity to attract buyers.As outlined by The Guardian, some of trade shows' other benefits include:Building potential networksGetting a glimpse into what the competition is working onHaving the chance to get up … [Read more...]

6 Things to Include on Your Event Checklist

What should be on your event checklist?

Going into a trade show, your aim is lead generationis to generate leads, but if wishes were horses, beggars would ride. It's not enough to simply want to achieve this lofty goal - you have to create the proper infrastructure to make it happen. A well planned and executed trade show appearance can be extremely lucrative for a company, but you need to be sure to put in the appropriate effort beforehand. With this in mind, what should be on your … [Read more...]

10 Signs You Should Invest In a Lead Retrieval App

10 Signs You Should Invest In Lead Retrieval App

iLeads was the official mobile lead retrieval app at the ASAE 2014 Annual Meeting in August. The contrast between the use and logistics involved in using our iLeads app and using the terminal offered by the event reg contractor was dramatic. Just think, what if you… Always had enough lead retrieval terminals for every exhibitor, even the ones that wait until they arrive on the show floor to order? Never had more terminals than … [Read more...]

Make the Most Out of Your Marketing Collateral

Assess attendees' levels of interest and purchasing authority, and if they seem serious about your product or service, bring out the big guns in the form of a professional-quality pamphlet.

We've all done it. When someone holds out a flyer, brochure or another type of marketing collateral, we tend to take it even if we're not really interested. In some cases, we're being polite, while other times we simply give in to the natural reflex to grasp what's being offered to us. Following a quick glance at the material, we typically toss it right then and there or bury it in a purse or pocket, where it will likely … [Read more...]