Use improvisational skills to succeed at the trade show

Studying improv can be the first step to success at a trade show.

When it comes to the trade show, personality and the ability to quickly develop positive relationships with attendees should always be at the top of one's event checklist. However, making this happen in a way that fosters lead generation is often easier said than done at the actual event.For those that may get nervous when it comes to presenting and initiating with strangers, basic training in the improv theatrical technique can … [Read more...]

How Body Language Informs Attendee Response

It's common knowledge that body language can often be more telling than the words we actually speak, but how can this basic human tendency be put to best use at a trade show?

It's common knowledge that body language can often be more telling than the words we actually speak, but how can this basic human tendency be put to best use at a trade show? When exhibitors speak to attendees to try and get them to purchase or otherwise engage with their brand, it can be a balancing act between wanting to assert a dominant stance while remaining unthreatening and making a potential customer feel at ease and foster … [Read more...]

Guerrilla Marketing for Your Next Trade Show

For those that are unfamiliar with guerrilla marketing, banish the thought of apes at the zoo from your mind.

For those unfamiliar with guerrilla marketing, banish the thought of apes at the zoo from your mind. This style of promotion has exploded in the past ten years and is a relatively inexpensive, always unconventional form of making a brand or a message stand out among  the carefully stylized competition, and has been used cleverly at trade shows in previous seasons. To make this a reality, the name of the game is cooperation and clever, … [Read more...]

How big data can empower a trade show presentation

There are trade shows about big data, but how can it be incorporated into the industry?

Big data is a hot topic across nearly all industries today, and many trade shows are dedicated to its evolving uses and technological advantages. However, many neglect to realize exactly how helpful the technology can be when placed on an event checklist - the mass information aggregator can be used by exhibitors and trade show managers alike to learn more about the industry and how to make their exhibition experience the best one … [Read more...]

Scent Marketing: The Invisible Trade Show Booth Idea that Works

Smell that? It's the aroma of change in the air.

Smell that? It's the aroma of change in the air as a new phenomenon called scent marketing has been taking over the trade show world. The technique is based in the brain of the attendee and is intended to use smell in subtle ways to entice people who normally wouldn't stop by a certain booth to be lured by something that resonates with them as vaguely comforting, familiar or appealing.Though it hasn't quite caught on in the … [Read more...]

How to Live-Tweet Your Next Trade Show

It seems that every trade show manager, attendee and booth holder under the sun knows that social media is a critical factor to succeeding in today's industry landscape.

It seems that every trade show manager, attendee and booth holder under the sun knows that social media is a critical factor to succeeding in today's industry landscape. To stand out among the competition, it's not enough to simply understand that harnessing posts, tweets and favorites is valuable, it's knowing how to make them work in your favor. A terrific trade show booth idea is nothing without a little … [Read more...]

Agenda Makes Trade Shows Cool Again

The Agenda Exhibition dazzled  on July 12th and 13th in Long Beach.

It's rare that you hear about a trade show from someone under the age of 30, but Agenda, the exhibition for surf and skate wear, changed all that on July 12th and 13th in Long Beach. Far from the norm for the show floor, even a representative from MTV blogged about her experience at her time on the floor, from marveling at the extent of an event checklist to the intricacy of the trade show booth ideas."Trust me, I know hearing the … [Read more...]

How to Create Buzz with a Product Reveal

No matter what your customer demographic is, debuting a new item or service at a trade show can be the smartest decision your company makes this fiscal year

So, your business has done it - after months or even years of development, your latest product is ready to be unleashed upon the public, making life easier, more fun or revolutionized. No matter what your customer demographic is, debuting a new item or service at a trade show can be the smartest decision your company makes this fiscal year, as long as it's marketed well in the weeks leading up to the exhibition. This day and age, … [Read more...]

Hiring a Corporate Comedian for your Trade Show

Though all trade shows are an incredible blend of networking, knowledge and entertainment, there are moments when exhibitors and attendees alike can agree that a little fun is needed.

Though all trade shows are an incredible blend of networking, knowledge and entertainment, there are moments when exhibitors and attendees alike can agree that a little fun is needed to get through the long day on the exhibition floor. When there's a need to let loose, there's no better event solution than hiring a corporate comedian to perform at the event - give those at the show a little bit of release without putting an … [Read more...]

Trade Show Industry Shows Astounding Growth in 2014

In a turn of events that has exhibitors, managers and attendees smiling, 2014 has become one of the most impressive years for growth in the trade show industry.

In a turn of events that has exhibitors, managers and attendees smiling, 2014 has become one of the most impressive years for growth in the trade show industry as attendance and event booking have shot through the roof. There are a number of examples to support these exciting statistics, which indicate that exhibitors should keep their trade show booth ideas sharp, because there will be plenty of opportunities to bring them to … [Read more...]