What Does It Take to be Remembered?

What Does It Take to be Remembered

When you lose a close friend or a dear relative, as I have recently, there are many things to remind you of them. When you have known someone 40 or 50 years, there are a flood of memories. But how about someone with whom you have had the briefest contact? Some months’ ago my wife Hannah and I attended the play “Too Much, Too Much, Too Many” at New York’s Roundabout Theater. Hannah is an avid theater goer, as well as a frequent movie and … [Read more...]

Mobile Trade Show Transactions Critical for Savvy Exhibitors

Having the option to perform a transaction with an eager attendee on site can lead to an initial purchase that will lead to many more.

While the focus of a trade show is to forge business relationships with attendees that will lead to future purchase of goods or services, it's important to remember that it's possible to make transactions on site as well. Fortunately, there are a number of simple, affordable options available as an event solution - the last thing an exhibitor wants to be when it comes to making a sale is unprepared.For those displaying their … [Read more...]

Go digital with your trade show booth materials

Anyone who's ever stepped foot inside a trade show knows what it feels like to nearly drown in business cards.

Anyone who's ever stepped foot inside a trade show knows what it feels like to nearly drown in business cards. It's the most traditional way for potential industry connections or vendors to let you know who they are, what they do and what their company's aesthetic is. The allure of the card and other paper marketing has grown so strong that it's inspired famous movie scenes ("American Psycho," anyone?) and funny … [Read more...]

Developing the Perfect Pitch

Some businesses get caught up in the glitz and glamour of the event and fail to put together a cohesive pitch that sells the raw value of a product or service to inspire these leads to follow up.

The trade show is the perfect opportunity to make quality connections and foster lead generation that makes for impressive sales down the line. However, some businesses get caught up in the glitz and glamour of the event and fail to put together a cohesive pitch that sells the raw value of a product or service to inspire these leads to follow up.At the end of the day, your high-wattage, multi-screened trade show booth idea is just the beginning - … [Read more...]

Use improvisational skills to succeed at the trade show

Studying improv can be the first step to success at a trade show.

When it comes to the trade show, personality and the ability to quickly develop positive relationships with attendees should always be at the top of one's event checklist. However, making this happen in a way that fosters lead generation is often easier said than done at the actual event.For those that may get nervous when it comes to presenting and initiating with strangers, basic training in the improv theatrical technique can … [Read more...]

How Body Language Informs Attendee Response

It's common knowledge that body language can often be more telling than the words we actually speak, but how can this basic human tendency be put to best use at a trade show?

It's common knowledge that body language can often be more telling than the words we actually speak, but how can this basic human tendency be put to best use at a trade show? When exhibitors speak to attendees to try and get them to purchase or otherwise engage with their brand, it can be a balancing act between wanting to assert a dominant stance while remaining unthreatening and making a potential customer feel at ease and foster … [Read more...]

Guerrilla Marketing for Your Next Trade Show

For those that are unfamiliar with guerrilla marketing, banish the thought of apes at the zoo from your mind.

For those unfamiliar with guerrilla marketing, banish the thought of apes at the zoo from your mind. This style of promotion has exploded in the past ten years and is a relatively inexpensive, always unconventional form of making a brand or a message stand out among  the carefully stylized competition, and has been used cleverly at trade shows in previous seasons. To make this a reality, the name of the game is cooperation and clever, … [Read more...]

How big data can empower a trade show presentation

There are trade shows about big data, but how can it be incorporated into the industry?

Big data is a hot topic across nearly all industries today, and many trade shows are dedicated to its evolving uses and technological advantages. However, many neglect to realize exactly how helpful the technology can be when placed on an event checklist - the mass information aggregator can be used by exhibitors and trade show managers alike to learn more about the industry and how to make their exhibition experience the best one … [Read more...]

Scent Marketing: The Invisible Trade Show Booth Idea that Works

Smell that? It's the aroma of change in the air.

Smell that? It's the aroma of change in the air as a new phenomenon called scent marketing has been taking over the trade show world. The technique is based in the brain of the attendee and is intended to use smell in subtle ways to entice people who normally wouldn't stop by a certain booth to be lured by something that resonates with them as vaguely comforting, familiar or appealing.Though it hasn't quite caught on in the … [Read more...]

How to Live-Tweet Your Next Trade Show

It seems that every trade show manager, attendee and booth holder under the sun knows that social media is a critical factor to succeeding in today's industry landscape.

It seems that every trade show manager, attendee and booth holder under the sun knows that social media is a critical factor to succeeding in today's industry landscape. To stand out among the competition, it's not enough to simply understand that harnessing posts, tweets and favorites is valuable, it's knowing how to make them work in your favor. A terrific trade show booth idea is nothing without a little … [Read more...]