Let’s Take This Outside: Prepping for Trade Shows in the Open Air

Outdoor trade shows can be extremely lucrative, provided you are fully prepared on the big day.

When asked to envision a typical trade show, most people would likely picture an indoor venue such as a convention center. That being said, outdoor trade shows can be extremely lucrative, provided you put together a comprehensive event checklist beforehand and are fully prepared on the big day."In an outdoor environment, the number of variables increases exponentially because of uncertain weather conditions," noted Epic Displays' … [Read more...]

3 Unique Ways to Display Your Business Cards at Trade Shows

Everyone expects business cards to be placed in a neat pile, so why not go against the grain by being more creative?

Business cards may be a trade show staple, but that doesn't mean you have to display them at your booth in a boring way. After all, everyone expects them to be placed in a neat pile, so why not go against the grain by being more creative? As well as adding some pizzazz, thinking out of the box when it comes to showcasing your business cards may serve you well in terms of attracting attendees' attention.Here are some suggestions you … [Read more...]

Trade Shows Yesterday, Today and Tomorrow

Trade shows have changed over time.

Trade show technology - much like virtually every other kind of technology - has made great strides over the past years, and this pace is expected to continue into the foreseeable future. A Northwest Creative Imaging infographic took a look at how things have changed over time. The past Lead capture at trade shows of the past was done manually with a pen and paper, and transactions were cash- or check-based. As for lead generation, … [Read more...]

The Numerous Benefits of Trade Shows

Trade shows have a great deal to offer beyond the obvious opportunity to attract buyers.

For many companies, attending trade shows is simply viewed as a necessary part of lead generation. Corporate heads may not think any more about it than that, but these types of events have a great deal to offer beyond the obvious opportunity to attract buyers.As outlined by The Guardian, some of trade shows' other benefits include:Building potential networksGetting a glimpse into what the competition is working onHaving the chance to get up … [Read more...]

6 Things to Include on Your Event Checklist

What should be on your event checklist?

Going into a trade show, your aim is lead generationis to generate leads, but if wishes were horses, beggars would ride. It's not enough to simply want to achieve this lofty goal - you have to create the proper infrastructure to make it happen. A well planned and executed trade show appearance can be extremely lucrative for a company, but you need to be sure to put in the appropriate effort beforehand. With this in mind, what should be on your … [Read more...]

10 Signs You Should Invest In a Lead Retrieval App

10 Signs You Should Invest In Lead Retrieval App

iLeads was the official mobile lead retrieval app at the ASAE 2014 Annual Meeting in August. The contrast between the use and logistics involved in using our iLeads app and using the terminal offered by the event reg contractor was dramatic. Just think, what if you… Always had enough lead retrieval terminals for every exhibitor, even the ones that wait until they arrive on the show floor to order? Never had more terminals than … [Read more...]

Make the Most Out of Your Marketing Collateral

Assess attendees' levels of interest and purchasing authority, and if they seem serious about your product or service, bring out the big guns in the form of a professional-quality pamphlet.

We've all done it. When someone holds out a flyer, brochure or another type of marketing collateral, we tend to take it even if we're not really interested. In some cases, we're being polite, while other times we simply give in to the natural reflex to grasp what's being offered to us. Following a quick glance at the material, we typically toss it right then and there or bury it in a purse or pocket, where it will likely … [Read more...]

Don’t Head to a Trade Show Without Your Personal Event Checklist

Putting together an event checklist ahead of time is a great way of helping to ensure you don't forget basic items.

Whether you're a seasoned trade show exhibitor or you're gearing up for your very first event, it can be surprisingly easy to forget the simplest things in the midst of directing all your focus toward the big picture.All too often, setting up for a trade show can seem reminiscent of unpacking your bags after you reach an exotic travel destination, only to realize you've forgotten something small but vital, like your … [Read more...]

Best App for Lead Gathering at Tradeshows

Best App for trade show badge scanner

Ok, we are slightly biased here. However, with no minimums, no shipping or onsite tech expenses, iLeads is free to show organizers requires no Wi-Fi and can generate revenue. We hope to make traditional lead retrieval equipment and all its hassles a thing of the past. Here are some of the latest materials we have to help exhibitors and show managers get the most out of iLeads. We provide lots of exhibitor education for setting up and using … [Read more...]

In Trade Show Branding, Color is Key

Color choices can affect attendees' perceptions of your brand's personality, evoke a certain mood and attract members of particular demographics.

An Emerald Insight study authored by Satyendra Singh of the University of Winnipeg revealed that during people's initial interactions with products, as much as 90 percent of their assessments are based on color."Prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings - positively or negatively - and therefore, to attitude towards certain products," … [Read more...]