Pros and Cons of Trade Fairs and Exhibitions

jupiter exhibition booth

When you go to exhibitions and trade fairs, do you ever wonder if you should be setting up your own stand, instead of attending as a visitor? Companies stand to gain a lot of potential benefits from having their own exhibition stands, but there’s one downside: results are not guaranteed. Pro: Gain Brand Awareness This is often a primary concern for new businesses, as well as existing ones that want to expand their market to include new … [Read more...]

Optimize Your Trade Show Experience With An Event Checklist

Follow this event checklist to optimize your trade show experience.

Trade shows typically only last a few days, but the planning that goes into them takes far longer - in fact, it should begin as far as a year in advance. Here's a quick rundown of what you need to do and when.T-minus 12 months: Look into the trade show options within your industry, then zero in on the one(s) that will best complement your brand's marketing and sales strategy. Research the event(s) - previous exhibitors, attendee … [Read more...]

Help Your Trade Show Staff Bring Their A-Game

Each and every member of staff should bring his or her A-game to a trade show and stay motivated throughout the event.

Trade shows are really important. That might seem like an obvious statement to exhibitors, but do the people who'll be staffing your booth understand just how big of a lead generation opportunity this is for your company? It's crucial for each and every member of the team to bring his or her A-game on the big day and stay motivated throughout the event. The Trade Show Display Store blog offered some tips for exhibitors eager to … [Read more...]

6 Lead Retrieval Practices that Need to End Now

Outdated Lead Retrieval Practices

There are many ways to record the sales leads at a trade show. Some are better than others. One is best. A couple of examples came across my desk today. One was an email describing a lead retrieval method that utilizes dedicated hardware provided by a show’s registration contractor. I found several points in the attachment to the message interesting, such as: “Qualifiers are ‘codes’ you attached (sp) to a captured lead that will help you … [Read more...]

Exploring the Chemical Elements of Trade Shows, Part Two

Just as chemical elements form the basis of life on earth as we know it, trade show elements come together to make for a successful exhibit.

In part one, we took a look at the idea that trade shows can have their own "periodic table" of elements. Just as chemical elements form the basis of life on earth as we know it, trade show elements come together to make successful exhibits. Identified by trade show display solutions provider Nimlok, the first five elements are:Strategically positioned meeting areasOut-of-sight (yet convenient) storageInteractive displaysDiverse … [Read more...]

Exploring the Chemical Elements of Trade Shows, Part One

Trade shows and chemistry might not seem to have a lot of overlap, but formulas are important in both.

When you first think about it, trade shows and chemistry might not seem to have a lot of overlap. However, trade show display solutions provider Nimlok suggested otherwise with an infographic that synthesized the key components of a successful exhibit with the periodic table of elements that form the basis of the study of chemistry.According to Nimlok, there are 10 important elements of a trade show, the first five of which are as follows:Meeting … [Read more...]

Let’s Take This Outside: Prepping for Trade Shows in the Open Air

Outdoor trade shows can be extremely lucrative, provided you are fully prepared on the big day.

When asked to envision a typical trade show, most people would likely picture an indoor venue such as a convention center. That being said, outdoor trade shows can be extremely lucrative, provided you put together a comprehensive event checklist beforehand and are fully prepared on the big day."In an outdoor environment, the number of variables increases exponentially because of uncertain weather conditions," noted Epic Displays' … [Read more...]

3 Unique Ways to Display Your Business Cards at Trade Shows

Everyone expects business cards to be placed in a neat pile, so why not go against the grain by being more creative?

Business cards may be a trade show staple, but that doesn't mean you have to display them at your booth in a boring way. After all, everyone expects them to be placed in a neat pile, so why not go against the grain by being more creative? As well as adding some pizzazz, thinking out of the box when it comes to showcasing your business cards may serve you well in terms of attracting attendees' attention.Here are some suggestions you … [Read more...]

Trade Shows Yesterday, Today and Tomorrow

Trade shows have changed over time.

Trade show technology - much like virtually every other kind of technology - has made great strides over the past years, and this pace is expected to continue into the foreseeable future. A Northwest Creative Imaging infographic took a look at how things have changed over time. The past Lead capture at trade shows of the past was done manually with a pen and paper, and transactions were cash- or check-based. As for lead generation, … [Read more...]

Make Sure Your Font Choice Complements Your Brand [VIDEO]

Different fonts are linked to different emotions, and every typeface has a personality.

TranscriptLast week, we looked at how red draws attention, yellow exudes optimism and black conveys power.Like color choice, font selection can have a tremendous impact at a trade show. Different fonts are linked to different emotions, and every typeface has a personality.If you're going for reliability, respectability and a sense of tradition, choose a serif font like Baskerville or Times New Roman. For a clean, modern feel, sans-serif offerings … [Read more...]